Donkey Label is as much an ethos as it is a Company.

 

That ethos is based on simplicity, in life and design. It’s based on the belief that the process, ingredients and the people that go into making a product actually matter. It comes from our unapologetic approach to doing things the way we feel they should be done.

  • Design for cyclists  – we pattern differently for men and women to ensure great fit for two different body types, but the differentiation stops there
  • Simplify, Simplify, Simplify – Less is more – as long as your less means bad ass, high quality stuff
  • Design our stuff to perform on the bike first 
  • We like the style and feel of european soccer/football kits
  • Always use the best materials we can find, not the cheapest ones we can get away with
  • We feel a responsiblity to improve the aesthetic of cycling
  • Run a solid business that allows us to treat our employees and customers better than they are accustomed to and our brand to grow up healthy
  • Be loyal, work hard, and maintain a sense of humor, a sense of self, and a sense of style.
  • Create value in our products that is pound for pound the best available in our industry
  • Keep common sense about life and the DL, and expect the same from our customers

We hope Donkey Label becomes a brand people are proud to be associated with and support for reasons deeper than the jersey on their backs.