Donkey Label is as much an ethos as it is a Company.
That ethos is based on simplicity, in life and design. It’s based on the belief that the process, ingredients and the people that go into making a product actually matter. It comes from our unapologetic approach to doing things the way we feel they should be done.
Design for cyclists – we pattern differently for men and women to ensure great fit for two different body types, but the differentiation stops there
Simplify, Simplify, Simplify – Less is more – as long as your less means bad ass, high-quality stuff
Design our stuff to perform on the bike first
We like the style and feel of European soccer/football kits
Always use the best materials we can find, not the cheapest ones we can get away with
We feel a responsibility to improve the aesthetic of cycling
Run a solid business that allows us to treat our employees and customers better than they are accustomed to and our brand to grow up healthy
Be loyal, work hard, and maintain a sense of humor, a sense of self, and a sense of style.
Create value in our products that are pound for pound the best available in our industry
Keep common sense about life and the DL, and expect the same from our customers
We hope Donkey Label becomes a brand people are proud to be associated with and support for reasons deeper than the jersey on their backs.