Donkey Label is as much an ethos as it is a company.

That ethos is based on simplicity, in life and design. It’s based on the belief that the process, ingredients and the people that go into making a product actually matter. It comes from our unapologetic approach to doing things the way we feel they should be done.

• Design for cyclists – we pattern differently for men and women to ensure great fit for two different body types, but the differentiation stops there
• Simplify, Simplify, Simplify – Less is more – as long as your less means bad ass, high-quality stuff
• Design our stuff to perform on the bike first
• We like the style and feel of European soccer/football kits
• Always use the best materials we can find, not the cheapest ones we can get away with
• We feel a responsibility to improve the aesthetic of cycling
• Run a solid business that allows us to treat our employees and customers better than they are accustomed to and our brand to grow up healthy
• Be loyal, work hard, and maintain a sense of humor, a sense of self, and a sense of style.
• Create value in our products that are pound for pound the best available in our industry
• Keep common sense about life and the DL, and expect the same from our customers

We hope Donkey Label becomes a brand people are proud to be associated with and support for reasons deeper than the jersey on their backs.

 

 

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